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It’s easier to sell a $20k premium offer than it is to sell a $500 offer.
I’ve sold offers at both price-points and it was way easier to sell my $20k offer than it was to sell my course for $500.
Here’s why a $20k offer can make more sense than a $500 offer:
1. The higher-priced offer attracts a higher-level client
People that are drawn to premium offers are often self-led and used to making bigger investments. They’re easier to sell to and will usually say: “Alright, sounds good. Send me the payment link – I’ll pay in full.”
Meanwhile, a $500 client could feel like that’s a massive investment and have a million questions before making the leap…
2. The $20k offer feels more valuable than the $500 offer
The $20k offer has more value than a $500 offer, and the client knows they’re more likely to get results from your $20k offer…And no matter the investment – the client wants RESULTS. Wouldn’t you rather spend $20k on something that feels life-changing than $500 on something that feels “meh”?
3. You only need 10 clients to make $200k…or 50 to make $1 million
Meanwhile, you’ll need to sell your $500 offer to 400 people to make $200k, or 2000 people to make $1 million.
Not saying you can’t be successful selling something for $500 – but it requires a more complex strategy and more investment into ads.
If you want to sell premium offers and do so successfully…You need to attend my FREE Masterclass happening this Thursday at 8 a.m. PST/11 a.m. EST: “The Secrets to Successfully Selling Premium offers”
This is the kind of information you won’t find anywhere else – because I’ll share EXACTLY what I did to successfully sell premium offers. How I found the perfect offer that helped me work less & make more money, the mistakes I made along the way & what strategies actually worked.
I hope to see you there!
Joella
THIS NEWSLETTER IS COMING TO YOU FROM
Joella Skoogh is the co-owner of Next Era Coach, and a business mentor for coaches, helping them build their personal brands & authority on social media so they can attract higher-paying clients.
Joella built her own personal brand from zero to becoming the go-to person in her industry in Sweden.
Now she serves clients all over the world through Masterclasses, programs and 1:1 mentoring.
Follow her on Instagram or subscribe to her newsletter The High-Level Entrepreneur.
THANKS FOR READING
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