Overcome Impostor Syndrome on Social Media


Do you struggle with impostor syndrome on social media?

Together with

Do you struggle with impostor syndrome on social media?

If so, you’re not alone…

In my role as a business mentor for coaches looking to grow their businesses, I’ve spoken to hundreds of coaches that struggle with impostor syndrome.

Impostor syndrome is created when there is a gap between what we present online and the person we feel that we are.

That doesn’t necessarily mean that your online persona is fake – but it might not always align with how you feel.

For example, you might feel uncomfortable posting “authority content” because you think you need more experience and knowledge in order to be considered an authority.

Or maybe you feel pressure to be or seem more successful than you are – and wonder why people should buy from you when there are other people further along than you are.

Of course this is all related to your mindset.

Scroll down to the Deep Dive to read more about the mindset shifts you need to overcome impostor syndrome. ⬇


Joella Skoogh is a business mentor for coaches, helping them build their personal brands & authority on social media so they can attract higher-paying clients.

Joella built her own personal brand from zero to becoming the go-to person in her industry in Sweden.


Now she serves clients all over the world through Masterclasses, programs and 1:1 mentoring.


FREE GUIDE: Turn more followers into clients

You built a following on social media. People are watching your Stories. They’re inquiring about your offers.

You just feel like MORE of your followers should turn into clients.

It’s not enough to just “post value”. You need to know exactly what type of content to post in order to attract ideal clients as followers, nurture those followers into becoming hot leads and then turn them into clients.

Download this FREE guide in which Joella shares her A.I.A Accelerate Framework for turning followers into clients.

Today’s Deep Dive Author

Here are three key mindset shifts that will help you overcome impostor syndrome on social media:

1) Stop comparing yourself to other coaches and embrace your authentic self

It’s easy to get stuck in the comparison trap. Maybe you admire other coaches online and think:

“I should speak more clearly and confidently like that person”
“I should create content in the same way that person does”
“I should be making as much money as they are”

Suddenly you don’t feel good enough. As if you somehow don’t deserve to take up space, unless you become more like them.

But the reason why those coaches you look up to are successful isn’t because they have all those qualities you admire.

It’s because they have embraced their authentic selves and are using their greatest strengths to build their businesses.

That’s why their followers are drawn to them.

Their greatest strengths may not be yours. You may have a different kind of magic within, and guess what? That magic is enough. You don’t need to be like anyone else. 

If you’re not sure what your strengths are…Consider asking your clients why they chose to work with you, or your followers why they enjoy following you. Their answers will reveal your best qualities.

You may also want to consider unfollowing some coaches, at least temporarily, until you find your true and authentic voice.


2) Share your struggles & challenges

Impostor syndrome can feel especially strong when you feel like you’re always sharing your successes on social media, but never your challenges…

It may cause you to feel inauthentic and like an “impostor”.

You don’t have to share the challenging aspects of your business if you don’t want to, but it may feel more authentic to share what’s currently going on behind the scenes instead of always portraying a happy-go-lucky personality online.

When you share your struggles and challenges, your followers will consider you a breath of fresh air. Authenticity is unusual and that’s why it’s so magnetic.

Most importantly, when you feel that the content you create is authentic, you’re less likely to feel like an impostor.

3) Stop chasing perfection

Many have impostor syndrome because they have unrealistic expectations of themselves.

The truth is, there will always be someone better than you. There will always be someone more experienced, more successful or more talented.

When you stop chasing perfection and believing that you need to be the best coach in your industry in order to be “good enough” is when you can finally overcome impostor syndrome.

Of course we should all strive to be excellent at our jobs. But if you strive to be perfect, you’ll never feel good enough.

And you’ll always feel like an impostor.

Instead, what if you started believing that the way you are right now is good enough?

What if you started believing you are a match for dream clients, more money and more success the way you are right now?

Even with all your flaws and imperfections?

When you accept yourself as you are and start showing your authentic self online…that’s when you will overcome impostor syndrome and become magnetic in your personal brand.



How are you currently positioning yourself in the market, and how can you improve your unique selling proposition?


From SEO to paid traffic to social media influencers to affiliates – we’ve got it all for you.

Written By:

Recurso 10